Sindakis and Walter present a book on entrepreneurship, innovation, management and policy making that should be of interest for anyone inhabiting the “start-up ecosystem, which is struggling to comprehend what it takes to build products for the [Southeast-Asia] region and how to enter emerging markets” (p. xv). I see the main shortcoming of this ambitious project in the omission of one of the most important but still generally understudied entrepreneurial tasks: convincing others to make use of artifacts (goods, services, processes) that work in other contexts and therefore legitimizing their use within local conditions. Unfortunately, the theoretical treatment of how the rules of the game interact with entrepreneurship remains weak throughout the book.
Read my review here.
Pavel Kuchař 